Do you ever feel like you are working really hard, trying lots of things, buying programs and watching training videos, but you never seem to be getting anywhere or making enough money (or any money!)?
Antonio Thornton, known as the Profit Engineer, believes he has the answer to this challenge. And it’s probably not what you think!
The first time we “met” Antonio online, we were impressed to hear that he’s worked on projects with Robert Kiyosaki, Dan Kennedy, Bob Proctor, Ron Douglas, Les Brown, Microsoft, Georgia Pacific, Massage Envy. As well as those big names, he has also helped thousands of small business owners dramatically increase their sales and profits.
We were also pleasantly surprised by his personal style. Despite his background of working with industry gurus and despite the name of his business, Money Mouth Marketing, he’s not one of these hyped up, ra-ra marketing types. You won’t find Antonio whooping on stage or posing for photos in front of fancy vehicles! Instead, he comes across as measured, thoughtful and genuine. And he likes sharing his knowledge, so we immediately had something in common with him there.
Once of the things that Antonio shared with us is that over the years he has learned a lot about what most of us would call “time management”. However, he is very clear about something: there is no such thing as time management.
It’s not possible for any of us to “manage” time. Time is fixed. There are a fixed number of hours in a day, days in a week, weeks in a year and you have the same amount of time as everyone else, no less, no more. So there is only one thing that can be managed in relation to time - yourself and what you do with the time that’s available to you. As Antonio says, “What you do dictates your revenue.”
The problem is that every day most business people get locked up in doing necessary, but non revenue-generating tasks. They’re working hard and they feel busy and productive - but they’re not making any money!
“Busy does not mean productive. And productive does not mean profitable.”
Antonio explains that business is not random. Like most things in life, it’s based on cause and effect. Every action or event creates a response in the form of another action or event. Which triggers another action or event, and so on.
So in business, in order to generate revenue, you have to do revenue-generating activities. If you don’t do any of those, you won’t generate any revenue!
Let me say it again another way: If you are busy, you will only generate revenue if you are busy generating revenue!
How do you spend your day?
It might sound simple, but think about exactly how you spend your time right now. I bet a lot of it is on activities that don’t actually generate revenue.
At any given moment, there are dozens and dozens of activities a business owner should and could be doing: designing a new widget, making your widget, selling your widget, designing and building a course, list building, driving traffic, digital marketing, social media management, finance, customer relationship management, newsletter, customer support, legal, compliance, creating and documenting systems, market analysis, business building, Affiliate Marketing, you name it...
Though this is a partial list, it can be exhausting to merely think about.
The bigger problem with that list is that fewer than 10% of the activities on it are actually REVENUE GENERATING. Does this diagram look familiar?
If this is your life, then it’s highly likely that almost everything you’re currently doing won’t make you money….ever. (Let alone make you any profit!) All that “productivity” and “hustling” are actually killing your business.
A solution
The Timebank GPS program is a simple system that helps you to overcome this situation and start making real money. What Antonio teaches falls into three areas:
1. Monitor your time
The first step is to recognize how you spend your time today. Antonio has 13 categories that he recommends you start tracking:
Spiritual/creation
High-yield revenue generating activities
Medium-yield revenue generating activities
Low-yield revenue generating activities
Personal development (learning)
Business development (learning)
Necessary non-revenue business tasks (busy work)
Personal – leisure, entertainment
Relationship nurturing
Personal time
Travel time
Non-important personal time
Wasting time
If you look at this list of categories, you’ll notice that there are only 3 of them that actually generate any revenue. So the goal in this stage is to understand how much time you are investing in each of the 13 categories.
2. How to Monetize your time:
Once you understand how your work during a typical day/week fits into the different time tracking categories, it makes it much easier for you to adjust what you do. The goal is for you to invest more time into the three revenue-generating activities.
The trick is also deciding what not to spend your time on, or less time. Then you can say “yes” to the most important activities and people in your life.
The cool thing is that when you understand Antonio’s very simple system, you get to choose how much money you make. You just need to know how, which he can teach you.
3. The next level is to Multiply your time.
The third stage is about combining automation and outsourcing/delegation to get more done. This has the effect of multiplying your time, by freeing you up. For sure, it may feel like more work when you have to spend time to document a procedure and/or teach a team member to perform a certain task for you. But remember that you only need to do that once and monitor them for a short period. Then that task or set of tasks will be able to run without you.
What's your next step?
If you'd like to know more about Antonio's approach to time and his 15 min daily time hack you can watch his free webinar
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